Blogger: All You Need to Know

Blogging is the current craze. It is a diverting and low-cost way to have your say on the Internet. A blog is a web log and using one, you can publicise anything about your life - your thoughts and what you've been up to - and with a larger audience. In fact blogging is like an online diary, although I would advocate care as to what you make public in this way. It is also useful for advertising, marketing and sharing information.

Why use a blog?

Blogging has become part of our lives. It is almost certainly one of the most used technological aspects of the internet, allowing even people with a non-technical bent to share information and become involved in the evolution of the internet. The wonderful thing about blogging is that it is not complicated to begin and simple to learn- especially with a dedicated service such as Blogger.

Blogging software manages website content. In other words, it facilitates the effective organisation of a regular record of events. It is much more useful than a static website which, however often updated, will not appear in real time like a blog does.

What is Blogger?

Blogger is a free service provided by Google, which they bought from Pyra Studios in 2002. The workforce of three which comprised Pyra developed Blogger and it saw much success when the dot com phenomenon was at its height. However, the decline of dot com businesses saw a similar decline for Pyra Studios until the purchase by Google which saw the original team ensconced as a section of Google itself.

Why use Blogger?

Why opt for Blogger? Here are some reasons, which explain in more detail the service provided by Blogger.

1. Zero cost. You can sign up for Blogger using your Google gmail account or any other and it's absolutely free of charge. There are no advertisements, unless you choose to include Google AdSense on your page.

2. All the features you need. You can have multiple blogs on one account. You can set up your own templates or use the ones provided and you can easily create, edit or delete entries which can include photos. You have a choice of plain text or html and can also include tracking and counting code.

3. Simple searching. You can easily search for blogs on any topic on Blogger. Your own blog is included in in this search facility making it equally easy for others to find you or your topic of interest. Once they've found you, they can subscribe to follow any new posts you make and your blog may well be suggested to visitors to other blogs with a similar subject, so there's a bit of in-house advertising too..

4. Business Benefits. Firstly, you can insert Google AdSense or your own advertisements on your pages. You can tell your readers what's new on your main website or what your latest product recommendation is. This works particularly well because your readers look on you as a person not a business, so if you make your posts friendly sounding and informal, they are more likely to follow your recommendations and visit your product pages.

This informal method of marketing is extremely productive and has resulted in numerous heavy-wieght corporations using blogs as part of their marketing arsenal.

To take full advantage of the passion for reading blogs, you need to update yours regularly with useful and interesting information and write as though you were having a chat with a friend. That way, your readers are most likely to follow your advice and buy your favourite products.

About the Author

Liz Canham As well as a love of Asian Food and Cookery, Liz seeks to help newcomers to the world of internet marketing with tools, tips and training from her Liz-e-Biz.com website.

Blogging with Adsense: How to Get Started Blogging with Adsense

By: Adam Waxler

Ever since the Internet first came into use, people have tried to find ways to profit from it. Throughout the course of the Internet, over the past decade or so, several different programs have come to light which have helped people to make a substantial amount of money. One of these programs is offered by Google and once you have an account with Google, you can run their ads on your blog. It is an excellent way for you to make some extra money for your efforts, or even to start a business that can become a source of income. As a matter of fact, blogging with Adsense is one of the easier ways to get started making money that is currently available.

The first thing that you are going to need to do is to establish an account with Google so that you could begin running the ads on your blog. In order for you to do this, you are either going to need to have an established website that you are hosting on your own server or a blog that is running on blogger.com. Although it is possible for you to make money by using the blogger.com service, it is a much better idea for you to have your own domain and hosting so that you have total control over all aspects of the software.

There are some add-on programs that can easily be incorporated with your blogging software which will automatically insert the Adsense into your blog posts. This is easily accomplished for any future post that you are going to make. For any existing blog posts that have already gone on the Internet, you might want to consider having somebody edit your template or editing them yourself in order to begin blogging with Adsense using your pre-existing content.

You may also want to consider changing the size and position of your ads from time to time. This type of testing will allow you to see which add positions will generate the most clicks and therefore, the most profit.

Blogging with Adsense allows you to make money and you can either use it as your sole source of profit from your blog or you can simply incorporate it into your blog in order to generate additional cash. Either way, it is something that Google provides for you which can make finding sponsors for your blog a lot easier.

About The Author...

Finally, if you're really interested in blogging with Adsense then you must watch these videos at www.BloggingProductAnalysis.com. But HURRY...these videos will be pulled from the masses soon. In fact, if you act quickly you may even be able to grab their Blogging Secrets eCourse for FREE!